Marketing Is Not Numbers

Here's a great article that describes why I strive for greater excellence in church and life. It isn't about numbers, it's about having a greater and more effective impact.

Marketing seeks to maximize a message's impact; it serves the message, it definitely doesn't serve the numbers. Numbers might suggest a change in method, showing what's working and what isn't, but it doesn't change the message.

Justice is a message. Boycotts are a method.
Grace is a message. Events are a method.
Love is a message. Postcards are a method.

The methods can change, the message doesn't.

from Church Marketing Sucks