Friday, October 27, 2006

FM Radio

Does anybody still listen to FM radio anymore?

Supposedly, they still do. Just not for the same reasons.

With the recent advances and popularity in music distribution, people are no longer tuning in to their local radio stations. Even while driving, they plug in their iPods and mp3 players, or turn on to a XM or Sirius satellite radio. Through those mediums, they can listen to exactly what they want to, when they want to... and lots of it.

The future of radio? Personality.

While you're working, or on the drive home, you tune in because of radio personalities. Radio DJ's who are fun, real, and who lace their shows with stimulating banter. They comment on local musicians and events, their latest favorite song, and their real-life situations. But best of all, you can see them and meet them at local events.

Think of it as a podcast with syndicated music.

It's entertaining stuff. So be sure to support your local radio stations: like CHRI 99.1FM here in Ottawa, Canada.

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